The Art of the Start 2.0
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The classic bestselling guide to making your new product, service or idea a success
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.
Praise for The Art of the Start 2.0
This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read itClayton Christensen, author of 'The Innovator's Dilemma'
A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young companyMichael Moritz, Sequoia Capital
Anyone trying to change the world should read The Art of the StartWendy Kopp, founder of Teach for America