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  • Published: 3 March 2015
  • ISBN: 9780241972212
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 336

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything




The classic bestselling guide to making your new product, service or idea a success

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

  • Published: 3 March 2015
  • ISBN: 9780241972212
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 336

About the author

Guy Kawasaki

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, 'Boot Camp for Start-ups,' around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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Praise for The Art of the Start 2.0

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

Clayton Christensen, author of 'The Innovator's Dilemma'

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

Michael Moritz, Sequoia Capital

Anyone trying to change the world should read The Art of the Start

Wendy Kopp, founder of Teach for America

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