The Art of the Start 2.0
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The classic bestselling guide to making your new product, service or idea a success
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.