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  • Published: 4 December 2014
  • ISBN: 9780241972847
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 208

The Art of Social Media

Power Tips for Power Users




From the bestselling author of Enchantment, a no-nonsense guide to becoming a social media superstar.

Whether you're promoting a business, a product, or yourself, the art of social media is crucial. In this definitive guide, Guy Kawasaki, former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking and tumbling, teams up with Canva colleague Peg Fitzpatrick to reveal over 100 practical tips, tricks and insights that have driven their success.

They present a ground-up strategy to guide you through building your foundation, amassing your digital assets, going to market, optimizing your profile, and effectively integrating social media and blogging. For beginners overwhelmed by choice to seasoned professionals, The Art of Social Media is full of tactics that have been proven to work. Or as Guy puts it, "Great Stuff, No Fluff."

  • Published: 4 December 2014
  • ISBN: 9780241972847
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 208

About the authors

Peg Fitzpatrick

Peg is a social media strategist working with Guy Kawasaki, the director of digital marketing for Kreussler Inc., and manages a total social media platform of over ten million. Peg is co-editor-in-chief of the popular 12 Most website.

Peg grew up in East Rochester, New York. She currently lives with her husband of a zillion years, smart, gorgeous and funny off-spring, and lovable golden retriever in beautiful New Hampshire.

Social media is Peg's passion. And her job. She shares her professional experience working day-to-day in the trenches of social media, marketing, and blogging. She works with global brands and leaders in the social media sphere. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. She work with the best brands and make them even better!

Guy Kawasaki

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, 'Boot Camp for Start-ups,' around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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