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The Art of the Start 2.0
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  • Published: 22 April 2015
  • ISBN: 9780241187265
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 336
  • RRP: $24.99
Categories:

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Formats & editions
EBook
3 Mar 2015
Audiobook
7 Apr 2022
Paperback
22 Apr 2015
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The classic bestselling guide to making your new product, service or idea a success

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social
media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.
  • Published: 22 April 2015
  • ISBN: 9780241187265
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 336
  • RRP: $24.99
Categories:

About the author

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at the University of California, Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers.
portrait photo of Guy Kawasaki

Also by Guy Kawasaki

The Art of Social Media
Enchantment
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Praise for The Art of the Start 2.0

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

Arianna Huffington, president and editor in chief, Huffington Post

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

Michael Moritz, Sequoia Capital

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

Clayton Christensen, author of 'The Innovator's Dilemma'

Anyone trying to change the world should read The Art of the Start

Wendy Kopp, founder of Teach for America

This is a must-read book for every entrepreneur

Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle.

The Times