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  • Published: 22 April 2015
  • ISBN: 9780241187265
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 336
  • RRP: $22.99

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything




The classic bestselling guide to making your new product, service or idea a success

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social
media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

  • Published: 22 April 2015
  • ISBN: 9780241187265
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 336
  • RRP: $22.99

About the author

Guy Kawasaki

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, 'Boot Camp for Start-ups,' around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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Praise for The Art of the Start 2.0

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

Arianna Huffington, president and editor in chief, Huffington Post

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

Michael Moritz, Sequoia Capital

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

Clayton Christensen, author of 'The Innovator's Dilemma'

Anyone trying to change the world should read The Art of the Start

Wendy Kopp, founder of Teach for America

This is a must-read book for every entrepreneur

Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle.

The Times

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