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  • Published: 12 June 2012
  • ISBN: 9780241953655
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 240
  • RRP: $35.00

Enchantment

How to Charm, Influence and Persuade




How to enchant like Apple, by their former Chief Evangelist

Enchantment

n: 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

  • Published: 12 June 2012
  • ISBN: 9780241953655
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 240
  • RRP: $35.00

About the author

Guy Kawasaki

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, 'Boot Camp for Start-ups,' around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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