[]
Enchantment
Play sample
  • Published: 12 June 2012
  • ISBN: 9780241953655
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 240
  • RRP: $35.00

Enchantment

New and Selected Stories

Formats & editions
EBook
8 June 2012
EBook
30 May 2011
Audiobook
8 Mar 2011
Paperback
10 July 2012
Paperback
12 June 2012
Buy from…
Amazon Booktopia Dymocks QBD Readings Your Bookstore Abbeys Boomerang Find local retailers Find local retailers Collins Fishpond Gleebooks Harry Hartog Kinokuniya Robinsons The Nile Mighty Ape

How to enchant like Apple, by their former Chief Evangelist

Enchantment

n: 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
  • Published: 12 June 2012
  • ISBN: 9780241953655
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 240
  • RRP: $35.00
Categories:

About the author

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at the University of California, Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers.
portrait photo of Guy Kawasaki

Also by Guy Kawasaki

The Art of the Start 2.0
The Art of Social Media
Reality Check
See all