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Enchantment
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  • Published: 30 May 2011
  • ISBN: 9780141969404
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 240

Enchantment

New and Selected Stories

Formats & editions
EBook
8 June 2012
EBook
30 May 2011
Audiobook
8 Mar 2011
Paperback
10 July 2012
Paperback
12 June 2012
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The new take on How to Win Friends and Influence People from one of America's top business gurus

Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise.

The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People, in which Kawasaki asserts that the fundamental goal of influence is not to get your own way, but to bring about a change of heart in other people by working with and through them.

Covering subjects like How To Make An Enchanting Product, How To Overcome Resistance, and How To Enchant Your Boss, this is another classic in the making from one of the most respected voices in business.
  • Published: 30 May 2011
  • ISBN: 9780141969404
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 240
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About the author

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at the University of California, Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers.
portrait photo of Guy Kawasaki

Also by Guy Kawasaki

The Art of the Start 2.0
The Art of Social Media
Reality Check
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Praise for Enchantment

When God made the universe, He took Guy's advice

Geoffrey Moore