Alex Wadelton

Alex Wadelton is an advertising writer turned social activist turned author. He’s created advertising campaigns that have run all over the world for clients such as the AFL, Cricket Australia, Wrigley’s, The University of Melbourne, Gatorade, and Schweppes. He’s raised hundreds of thousands of dollars for a range of charities, was the driving force behind the Nicky Winmar statue, and is the co-creator of Future Landfill. His first book with Russel Howcroft, The Right-brain Workout, was a bestseller.

Books by Alex Wadelton

The Right-brain Workout 2

Russel Howcroft, Alex Wadelton

The second volume of fun and energising exercises for your brain from the marketing and advertising legends who want to unlock the creative genius inside of all of us

The Right-brain Workout

Russel Howcroft, Alex Wadelton

Creativity has the power to transform.

To transform you, your mental state, your relationships, your work, and, yes, even the world.

More features

Article

Use it or lose it

In Right-brain Workout 2 you’ll find 70 fresh exercises to stimulate your mind.

Article

The marshmallow challenge

From The Right-brain Workout, Russel Howcroft and Alex Wadelton outline how creativity is inherent in all of us.