Alex Wadelton

Alex Wadelton is an advertising writer turned social activist turned author. He’s created advertising campaigns that have run all over the world for clients such as the AFL, Cricket Australia, Wrigley’s, The University of Melbourne, Gatorade, and Schweppes. He’s raised hundreds of thousands of dollars for a range of charities, was the driving force behind the Nicky Winmar statue, and is the co-creator of Future Landfill. His first book with Russel Howcroft, The Right-brain Workout, was a bestseller.