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  • Published: 3 December 2019
  • ISBN: 9781760894955
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 128
  • RRP: $19.99

The Right-brain Workout



Creativity has the power to transform.To transform you, your mental state, your relationships, your work, and, yes, even the world.

In The Right-brain Workout, you’ll find 70 questions posed by some of Australia’s most creative people from the worlds of comedy, art, advertising, music, literature and photography. Questions that will probe, cajole, and challenge you to be more creative, every day.

You’ll rediscover the creativity that we all have inside of us when we were kids. Or you’ll enhance your already creative mind.

Plus, you’ll uncover weekly Right-brain Tips: simple things that you can do to stimulate your brain.

It’s the fun and energising exercise regime for your brain that you didn’t know you were looking for. And it just might help unlock the creative genius inside of you.

  • Published: 3 December 2019
  • ISBN: 9781760894955
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 128
  • RRP: $19.99

About the authors

Russel Howcroft

Former adman Russel Howcroft is the public face of brand marketing and advertising in Australia thanks to his appearances on ABC's hugely successful show The Gruen Transfer, Network Ten's Recipe To Riches and the documentary How Australia Got its Mojo.

When he was twenty and partway through a marketing degree, Russel did a week's work experience at McCann Erickson agency. He fell in love with advertising and spent 24 years in the industry before joining Network Ten in 2013 as Executive General Manager, responsible for Ten's operations in Melbourne, Brisbane, Adelaide and Perth.

Russel has worked for some of the best agencies in the world including five years in the UK at Lowe Howard-Spink. He co-founded Leonardi Brandhouse and ran his own agencies with various partners for eleven years. In 2006 he joined George Patterson Y&R, Australia's oldest agency brand. The group included The Campaign Palace, VML, IdeaWorks and BrandAsset Consulting. Before moving into television, Russel was chairman and CEO of Young & Rubicam Brands Australia and New Zealand.

In 2010, media mogul Harold Mitchell presented Russel with a much-coveted Charlie Award for his personal brand creation off the back of The Gruen Transfer.

In 2017 Russel left the media world to become Chief Creative Officer and a Founding Partner of the CMO Advisory team at PwC. He is now the co-host of Melbourne's number one breakfast show on 3AW. He has been a board member of Melbourne Football Club and chairman of the Advertising Federation of Australia. He has sat on the ASX-listed Enero and is currently the Chair of AFTRS (Australian Film Television and Radio School) and a member of the Melbourne Cricket Club committee.

Alex Wadelton

Alex Wadelton is an advertising writer turned social activist turned author. He’s created advertising campaigns that have run all over the world for clients such as the AFL, Cricket Australia, Wrigley’s, The University of Melbourne, Gatorade, and Schweppes. He’s raised hundreds of thousands of dollars for a range of charities, was the driving force behind the Nicky Winmar statue, and is the co-creator of Future Landfill. His first book with Russel Howcroft, The Right-brain Workout, was a bestseller.

Praise for The Right-brain Workout

‘I love this! I basically started forcing the kids to come up with responses to these tasks straight away and their responses were amazing.’

Waleed Aly

‘This book is an absolut joy! It will help you with ur imagnation and cretivity. It will not help you wuth your speling.’

Tommy Little

‘Russel is leading the conversation on harnessing creativity to shape the future of our country.’

Senator the Hon Mitch Fifield

Nothing inspires like the inspired. A book full of creative prompts from some of the most creative people on the planet is so perfectly simple, it could only have come from Alex Wadelton, someone inspiring me and others with his creative genius for years.

Tom Whitty, former managing editor of The Project

Discover more

Video
Right Brain Workout by Russel Howcroft and Alex Wadelton

Re-train your brain to be more creative in 10 weeks. In THE RIGHT-BRAIN WORKOUT, you’ll find 70 questions posed by some of Australia’s most creative people from the worlds of comedy, art, advertising, music, literature and photography. Questions that will probe, cajole, and challenge you to be more creative, every day. Learn More: https://www.penguin.com.au/books/the-right-brain-workout-9781760894955

Article
The marshmallow challenge

From The Right-brain Workout, Russel Howcroft and Alex Wadelton outline how creativity is inherent in all of us.

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