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  • Published: 18 October 2016
  • ISBN: 9781907903342
  • Imprint: Notting Hill Editions
  • Format: Hardback
  • Pages: 156
  • RRP: $39.99

You and Me: The Neuroscience of Identity



A fascinating look at the relationship between identity and neuroscience in the age of social media. Written in a smart, conversational style, You and Me will appeal to fans of Oliver Sacks, and those who want to learn about the ways in which technology impacts how we view the world and ourselves.

What is it that makes you distinct from me? Identity is a term much used but hard to define. For that very reason, it has long been a topic of fascination for philosophers but has been regarded with aversion by neuroscientists—until now. Susan Greenfield takes us on a journey in search of a biological interpretation of this most elusive of concepts, guiding us through the social and psychiatric perspectives and ultimately to the heart of the physical brain. Greenfield argues that as the brain adapts exquisitely to environment, the cultural challenges of the twenty-first century with its screen-based technologies mean that we are facing unprecedented changes to identity itself.

  • Published: 18 October 2016
  • ISBN: 9781907903342
  • Imprint: Notting Hill Editions
  • Format: Hardback
  • Pages: 156
  • RRP: $39.99

About the author

Susan Greenfield

Baroness Susan Greenfield CBE is a Senior Research Fellow at Lincoln College, Oxford University. A scientist, writer, broadcaster and Cross-Bench member in the House of Lords, she specialises in applying neuroscience to fundamental issues such as the impact of 21st-century technologies on the mind, how the brain generates consciousness, and the development of innovative approaches to neurodegenerative diseases such as Alzheimer's and Parkinson’s She has been the recipient of 31 honorary degrees from both British and foreign universities , and of many awards including Chevalier Legion d’Honneur from the French Government e,and an Honorary Fellowship from the Royal College of Physicians, as well as being selected as Honorary Australian of the Year in 2006. She appears regularly on radio and television and frequently gives talks to both the public and private sectors.

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Praise for You and Me: The Neuroscience of Identity

"In her lively monograph Greenfield emphasizes that our brains are plastic and can be influenced in ways that pose a risk to our moral development." - Prospect Magazine

"Greenfield is a lucid and thorough communicator" - The Independent

"She has a rare talent for explaining science in accessible prose." - The Washington Post

"Asks good questions, describes intriguing facts and makes some interesting suggestions" - Financial Times

"Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across" - Independent on Sunday

"Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry" - New Humanist