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An inspiring tale of entrepreneurship revealing how to transform obstacles into opportunities.

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.

Formats & editions

  • Trade Paperback

    9780241297209

    May 21, 2019

    Portfolio

    272 pages

    RRP $35.00

    Online retailers

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    Or

    Find your local bookstore at booksellers.org.au

  • What It Takes
    Raegan Moya-Jones

    EBook

    9780241980071

    March 7, 2019

    Penguin eBooks

    Online retailers

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