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An inspiring tale of entrepreneurship revealing how to transform obstacles into opportunities.

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.

Reviews

Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit and vision - is available to all of us

Daphne Oz, Author Television Host

In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process

Rebecca Minkoff, Founder & Creative Director of MM.LaFleur

Raegan Moya-Jones shows entrepreneur hopefuls that it's okay not to know it all - as long as you're willing to do whatever it takes to make your dream a reality

Whitney Port, Television personality, fashion designer and author

From the Kitchen Table to global stage . . . Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same . . . And most importantly enjoying the ride

Deborra-lee Furness, Actress & Founder Hopeland

Raegan Moya-Jones is hands-down one of today's most candid entrepreneurs. In What It Takes, she reveals how she built a wildly successful business and what she learned along the way

Tiffani Thiessen, Actress

Raegan Moya-Jones is the definition of a 'Girlboss'. I am so inspired by her story

Amanda Saiontz Gluck, Lifestyle Blogger FashionableHostess.com

Raegan Moya-Jones is an outspoken, no-filter, hilarious entrepreneur who will empower you to finally make that leap you've wanted to in your life

Beverly Turner, Television and Radio Presenter

Moya-Jones will inspire you to greatness with a kick in the ass, laugh out loud saga of overcoming adversity, and instilling in you a renewed belief in yourself that only someone with her energy and vision is capable of. Pour a glass of wine, read this book, and go out and conquer the world

Geralyn Breig, Anytown, Founder & CEO

Forget what you think you know about women in business. Raegan is here to surprise and inspire you to write your own rules to achieve your career dreams. She is a remarkable woman with a remarkable story everyone can learn from

Rosie Pope, Founder & Creative Director

Moya-Jones is a force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story

Sarah Kauss, S’well, Founder & CEO

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Formats & editions

  • Trade Paperback

    9780241297209

    May 21, 2019

    Portfolio

    272 pages

    RRP $35.00

    Online retailers

    • Amazon
    • Angus & Robertson Bookworld
    • Booktopia
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    • Abbey's Bookshop
    • Boomerang Books
    • Collins Booksellers
    • Books Kinokuniya
    • QBD
    • Readings
    • Robinsons Bookshop
    • The Nile
    Or

    Find your local bookstore at booksellers.org.au

  • What It Takes
    Raegan Moya-Jones

    EBook

    9780241980071

    March 7, 2019

    Penguin eBooks

    Online retailers

    • Amazon Kindle AU
    • iBooks
    • Google Play EBook AU
    • Kobo
    • Booktopia
    • eBooks