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About the book
  • Published: 21 May 2019
  • ISBN: 9780241297209
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $35.00

What It Takes

How I Built a $100 Million Business Against the Odds




An inspiring tale of entrepreneurship revealing how to transform obstacles into opportunities.

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.

  • Pub date: 21 May 2019
  • ISBN: 9780241297209
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $35.00

Praise for What It Takes

“Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit and vision - is available to all of us”

Daphne Oz, Author Television Host

“In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process”

Rebecca Minkoff, Founder & Creative Director of MM.LaFleur

“Raegan Moya-Jones shows entrepreneur hopefuls that it's okay not to know it all - as long as you're willing to do whatever it takes to make your dream a reality”

Whitney Port, Television personality, fashion designer and author

“From the Kitchen Table to global stage . . . Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same . . . And most importantly enjoying the ride”

Deborra-lee Furness, Actress & Founder Hopeland

“Raegan Moya-Jones is hands-down one of today's most candid entrepreneurs. In What It Takes, she reveals how she built a wildly successful business and what she learned along the way”

Tiffani Thiessen, Actress

“Raegan Moya-Jones is the definition of a 'Girlboss'. I am so inspired by her story”

Amanda Saiontz Gluck, Lifestyle Blogger FashionableHostess.com

“Raegan Moya-Jones is an outspoken, no-filter, hilarious entrepreneur who will empower you to finally make that leap you've wanted to in your life”

Beverly Turner, Television and Radio Presenter

“Moya-Jones will inspire you to greatness with a kick in the ass, laugh out loud saga of overcoming adversity, and instilling in you a renewed belief in yourself that only someone with her energy and vision is capable of. Pour a glass of wine, read this book, and go out and conquer the world”

Geralyn Breig, Anytown, Founder & CEO

“Forget what you think you know about women in business. Raegan is here to surprise and inspire you to write your own rules to achieve your career dreams. She is a remarkable woman with a remarkable story everyone can learn from”

Rosie Pope, Founder & Creative Director

“Moya-Jones is a force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story”

Sarah Kauss, S’well, Founder & CEO


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