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  • Published: 7 March 2019
  • ISBN: 9780241980071
  • Imprint: Penguin eBooks
  • Format: EBook

What It Takes

How I Built a $100 Million Business Against the Odds




The CEO of Saint Luna and founder of aden + anais reveals how she built a multimillion-dollar business by playing by her own rules and inspiring other women to do the same

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her daughters to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise bringing in revenue over $100 million. Now, Raegan's off on a new adventure, launching Saint Luna, a boutique liquor company poised to turn the stereotype of moonshine on its head.

John Burrough's quotation, 'Leap, and the net will appear' has always been Raegan's guiding principle in business. Her entrepreneurial journey - from babies to booze - will show the hopeful entrepreneur that she doesn't have to know it all, as long as she's willing to leap. If Raegan can do it, anyone can.

  • Published: 7 March 2019
  • ISBN: 9780241980071
  • Imprint: Penguin eBooks
  • Format: EBook

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