We Don't Need Permission

Eric expands our vision to see how Black innovators, entrepreneurs, and business owners have changed the world, and gives us a powerful plan to realize a better future for everyone.

Greg Hoffman, author of Emotion by Design and former Nike CMO

Diverse entrepreneurs worldwide have the great privilege of tapping into Eric Collins' VC, tech, business, and media prowess with We Don't Need Permission. As someone who has faced the very system that Collins breaks down in the book, I can say with confidence that his razor-sharp lessons for under-represented entrepreneurs paired with his burning passion for advancing communities of colour, manifest in a recipe for unapologetic success.

Kathryn Finney, author of Build the Damn Thing

This book is a manifesto for much needed radical and overdue change. It provides timely and necessary perspectives from one of today's most important voices in the ongoing fight for social justice. Collins's book is a must-read for all those inside and outside our community wishing to understand a Black British perspective as well as the imperative for change.

Ric Lewis, founder and Chairman of Tristan Capital Partners

Finally, there is an author who is emphatically saying that we don't need permission to succeed. This book demonstrates that there are no limits. Collins' writing concisely breaks down what are often regarded as insurmountable barriers to contributing to, and positively impacting, our world. Collins convincingly argues that we possess all the aptitude, experience and resources needed to leverage business tools to achieve equality. The book's lessons are applicable to everyone in a big rush to change the world or themselves. Having worked with Eric on Channel 4's The Money Maker, I know he is the right person at the right time to write this book.

Rob Pierre, CEO and founder of Jellyfish

Eric Collins set himself on a unique career path to become one of the most influential figures in Britain's Black and minority community. We Don't Need Permission turns Collins' wonderful story, and a good bit of hard-nosed realism, into a programme for collective empowerment and racial change.

Professor Kenneth Mack, Lawrence D. Biele Professor of Law, Harvard

Eric's advice will help change all our futures for good.

Sir Lenny Henry

With one in two Black British families living below the poverty line today, Eric's book is the generational game-changer we need.

David Harewood, author of Maybe I Don’t Belong Here

Do business better. It is incumbent on business leaders to use our advantage and our power for positive impact and Eric explains brilliantly the difference that we can make. It turns out it is easy to do - so the choice of whether to make that difference is ours.

Alex Mahon, Chief Executive, Channel 4

Whether you're already working in the world of business or a beginner starting out with a good idea, We Don't Need Permission is invaluable. It's a disruptive, solution-driven path toward a level playing field and Black empowerment. The book removes the first obstacle with its title. An important read.

Adrian Lester