Undisruptable

Business books are so often preachy or wildly self-centred and dull. This is witty, and clever and extremely relevant in these godforsaken Zoom times. As a marketer, biz owner, and founder, I really liked it. Ian is a cheeky, funny and disruptive (and proven: important) business rascal and thank goodness for that.

Zoë Foster Blake

Wise, informative and laugh-out-loud funny. Ian writes about the entrepreneur experience with the gritty detail you only get from having done it yourself. An essential, realistic guide for anyone thinking about setting up their own business.

Cyan Ta'eed, founder of Envato, Hey Tiger and Milkshake

Whitworth's book has common sense wisdom but a few surprises too, setting it apart from many management tomes.

The Australian

It might be the isolation, but Australian businesspeople – like Australian animals – are just more interesting. Ian Whitworth is no exception. I like to think I talk straight, but I am a royal courtier compared to this guy.

Rory Sutherland, vice chairman of Ogilvy & Mather Group

Finally, a business book I can wholeheartedly recommend because it’s devoid of fads and doesn’t play 'Buzzword Bingo'. Undisruptable contains only the truth and will make you laugh out loud. If you want to know how business really works, how to run your own show without having to wake up at 4am or shout motivational messages at your reflection in the mirror, if you’d like your business to make you money and not break your spirit, Undisruptable is your new bible.

Lacey Filipich, author of Money School