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  • Published: 28 November 2011
  • ISBN: 9780141918921
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 624

Thinking, Fast and Slow




The influential, international bestseller - over 10 million copies sold - that has transformed how we shape our judgements and make decisions

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking, enabling you to make better decisions at work, at home, and in everything you do.

  • Published: 28 November 2011
  • ISBN: 9780141918921
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 624

About the author

Daniel Kahneman

Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and Emeritus Professor of Public Affairs at the Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002 for his pioneering work, developed with Amos Tversky, on decision-making and uncertainty. 

Praise for Thinking, Fast and Slow

An astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching

The New York Times Book Review

Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be

Economist

There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slowcompulsively readable from beginning to end... this is one of the greatest and most engaging collections of insights into the human mind I have read

William Easterly, Financial Times

The godfather of behavioural science... his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady

Josh Glancy, Sunday Times

[Kahneman's] disarmingly simple experiments have profoundly changed the way that we think about thinking

Jonah Lehrer, Wall Street Journal

Daniel Kahneman is one of the most original and interesting thinkers of our time... In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind

Steven D. Levitt, co-author of <i> Freakonomics </i>

Wonderful... To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd

Michael Lewis, Vanity Fair

This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud

Nassim Nicholas Taleb, author of <i> The Black Swan </i>

Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today...The appearance of Thinking, Fast and Slow is a major event

Steven Pinker, author of <i> The Language Instinct </i>

This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think

Richard Thaler, co-author of <i> Nudge </i>

A major intellectual event… will be remembered hundreds of years from now

David Brooks, The New York Times

Absorbing, intriguing...by making us aware of our minds' tricks, Kahneman hopes to inspire individuals and organisations to identify strategies to outwit them

Jenni Russell, Sunday Times

A fresh take on how the human mind works, it's an intriguing read that encourages new perspectives

Hello Magazine