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  • Published: 2 July 2012
  • ISBN: 9780141033570
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 624
  • RRP: $26.99

Thinking, Fast and Slow




The influential, international bestseller - over 10 million copies sold - that has transformed how we shape our judgements and make decisions

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking, enabling you to make better decisions at work, at home, and in everything you do.

  • Published: 2 July 2012
  • ISBN: 9780141033570
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 624
  • RRP: $26.99

About the author

Daniel Kahneman

Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and Emeritus Professor of Public Affairs at the Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002 for his pioneering work, developed with Amos Tversky, on decision-making and uncertainty.