Think Simple

A must-read manual for anyone interested in simplifying their way to success

Steve Hayden, Vice Chairman (retired), Ogilvy & Mather

Steve Jobs's favourite communicator has created a must-read manual for anyone interested in simplifying their way to success. Ken Segall gathers the best advice from industries and leaders around the globe and combines it with his own experience on a rocket ride with Apple from life support to world domination

Steve Hayden, Vice Chairman (retired), Ogilvy & Mather

Ken Segall shows how simplicity in a product requires simplicity as embodied in the company that makes the product. He explains, with countless examples, that when a company's mission, vision and values embrace simplicity, the result is a successful company that can produce higher-quality outcomes with less bureaucracy and mediocrity

John Maeda, partner, Kleiner Perkins Caufield & Byers, author of The Laws of Simplicity

How do you appeal to customers when the competition can do virtually the same job? Having the right answer to this question is a matter of brand life or death. Fortunately for us, Segall's practical book gives us exactly the insights we need to succeed in a complicated world

Nir Eyal, author of Hooked

Think Simple is, well, simply stunning! Almost every company makes almost everything unnecessarily complicated and complex and, eventually, bad stuff happens. Segall shows you - step by step - how to avoid having this happen to you and your business. An absolutely brilliant book. I endorse every word

Jason Jennings, author of The Reinventors, Think BIG, Act Small and The High-Speed Company