> Skip to content
KS

Books by Ken Segall

Think Simple

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall

Read more
Insanely Simple

To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.

Read more