Play sample
- Published: 2 July 2012
- ISBN: 9780670921201
- Imprint: Penguin eBooks
- Format: EBook
- Pages: 240
Insanely Simple
The Obsession That Drives Apple's Success
Formats & editions
- Published: 2 July 2012
- ISBN: 9780670921201
- Imprint: Penguin eBooks
- Format: EBook
- Pages: 240
A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing
The Times
Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power
Financial Times
Required reading
Observer