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About the book
  • Published: 21 October 2015
  • ISBN: 9780241957714
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 368
  • RRP: $24.99

The Sense Of Style

The Thinking Person's Guide To Writing In The 21st Century


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What is the secret of good prose? Does it matter in an age of digital media?  In this witty, mind-expanding book about the art and science of writing well, Steven Pinker shows that good style isn't just about rules - it's about empathy, coherence and adding beauty to the world.

Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st century

What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style.
More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books. But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery. They fail to deal with an inescapable fact about language: it changes over time, adapted by millions of writers and speakers to their needs. Confusing changes in the world with moral decline, every generation believes the kids today are degrading society and taking language with it. A guide for the new millennium, writes Steven Pinker, has to be different.
Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of previous style guides with reason and evidence. This thinking person's guide to good writing shows why style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader's trust and, not least, in adding beauty to the world. Eye-opening, mind-expanding and cheerful, The Sense of Style shows that good style is part of what it means to be human.
%%%Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st century

What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style.



More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books. But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery. They fail to deal with an inescapable fact about language: it changes over time, adapted by millions of writers and speakers to their needs. Confusing changes in the world with moral decline, every generation believes the kids today are degrading society and taking language with it. A guide for the new millennium, writes Steven Pinker, has to be different.



Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of previous style guides with reason and evidence. This thinking person's guide to good writing shows why style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader's trust and, not least, in adding beauty to the world. Eye-opening, mind-expanding and cheerful, The Sense of Style shows that good style is part of what it means to be human.

  • Pub date: 21 October 2015
  • ISBN: 9780241957714
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 368
  • RRP: $24.99

About the Author

Steven Pinker

Steven Pinker is one of the world's leading authorities on language and the mind. His popular and highly praised books include Words and Rules, How the Mind Works, and The Language Instinct. The recipient of several major awards for his teaching and scientific research, Pinker is Peter de Florez professor of psychology in the department of brain and cognitive sciences at the Massachusetts Institute of Technology.

http://stevenpinker.com

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