- Published: 9 April 2015
- ISBN: 9781446473344
- Imprint: Cornerstone Digital
- Format: EBook
- Pages: 288
The Eureka Factor
Creative Insights and the Brain
- Published: 9 April 2015
- ISBN: 9781446473344
- Imprint: Cornerstone Digital
- Format: EBook
- Pages: 288
The Eureka Factor is a highly engaging and informative look into the fascinating topic of sudden creative insights. Kounios and Beeman convincingly show that what once seemed like a mysterious feature of the human mind is yielding to dramatic advances in psychology and neuroscience. Combining state-of-the-art research with compelling everyday examples, this book is essential reading for anyone who has ever wondered what makes it possible to experience an 'Aha' moment.
Daniel L. Schacter, William R. Kenan, Jr. Professor of Psychology, Harvard University, and author of The Seven Sins of Memory: How the Mind Forgets and Remembers
A vigorous voyage inside the mind to understand those electrifying but elusive moments of discovery - and how we can have them more often.
Adam Grant, New York Times bestselling author of Give and Take
The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.
James J. Heckman, Nobel laureate in economics
An incredible accomplishment ... a fascinating guide to how advances in science are made in general ... Wonderful ideas appear as if out of nowhere - and we are delighted.
Wall Street Journal
A very good book about insights ... Kounios and Beeman are good storytellers.
Evening Standard
A very good book about insights..Konuious and Beeman are good storytellers. I love the one about the firefighter in a bush fire.
Evening Standard