The New Unconscious and What it Teaches Us
One of the world's most respected science writers reveals the all-pervading influence of the subconscious
Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) here examines how the unconscious mind shapes our experience of the world, and how, for instance, we often misperceive everything from our relationships with family, friends and business associates, the reasons for our investment decisions, to our own past.
Your preference in politicians, the amount of tip you give the waiter-all our judgments and perceptions-reflect the workings of our mind on two levels, the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades scientific researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious, and a sea change in our understanding of how the mind affects the way we live.
These cutting-edge discoveries have revealed that the way we experience life-our perception, behavior, memory, and social judgment-is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. Employing his trademark wit and his lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self, increasing our understanding of how the human mind works, and how we interact with friends, strangers, spouses and coworkers. In the process he changes our view of ourselves and the world around us.
Praise for Subliminal
PRAISE FOR The Drunkard's Walk: Mlodinow writes in a breezy style, interspersing probabilistic mind-benders with portraits of theorists ... The result is a readable crash course in randomnessNew York Times
If you're strong enough to have some of your favorite assumptions challenged, please read The Drunkard's Walk, a history, explanation, and exaltation of probability theoryFortune magazine
A wonderfully readable guide to how the mathematical laws or randomness affect our livesStephen Hawking, author of 'A Brief History of Time'
Often historical, occasionally hysterical, and consistently smart and funny, this book challenges everything we think we know about how the world worksDaniel Gilbert, author of Stumbling on Happiness
Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give youGuardian