Subliminal
  • Published: 11 February 2014
  • ISBN: 9780241960547
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 272
  • RRP: $24.99

Subliminal

The New Unconscious and What it Teaches Us

Formats & editions
EBook
25 Jul 2012
Paperback
11 Feb 2014
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One of the world's most respected science writers reveals the all-pervading influence of the subconscious

In Subliminal Leonard Mlodinow reveals the incredible hidden power of our unconscious, and how it shapes our experience of the world. We are only aware of 5% of what's going on in our brain. Almost everything we do - who we marry, how we interact with friends and colleagues, who we vote for, how we handle money, even what we think we remember about our past - is largely driven by the mind's subliminal processes and not by our conscious awareness, as we have long believed. Here Mlodinow unravels the subliminal self, showing us how the human mind really works.
  • Published: 11 February 2014
  • ISBN: 9780241960547
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 272
  • RRP: $24.99
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About the author

Leonard Mlodinow

Leonard Mlodinow is the best selling author of The Drunkard's Walk, Subliminal and Elastic. He co-authored two books with Stephen Hawking and later wrote an acclaimed memoir, Stephen Hawking, about their time together. He has written for television, including multiple episodes of Star Trek: The Next Generation, as well as helping Steven Spielberg and Robin Williams make a video game. There are now over one million copies of Leonard Mlodinow's books in print.

Also by Leonard Mlodinow

Emotional
Stephen Hawking
Elastic
The Upright Thinkers
Is God an Illusion?
War of the Worldviews
The Grand Design
See all

Praise for Subliminal

Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you

Guardian

Leonard Mlodinow never fails to make science both accessible and entertaining

Stephen Hawking, author of A Brief History of Time

With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior

Daniel J. Simons, co-author of The Invisible Gorilla: How Our Intuitions Deceive Us

Mlodinow has written an engaging and insightful ... [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way

Joseph T. Hallinan, author of Why We Make Mistakes

Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness

David Eagleman, Author of Incognito: The Secret Lives of the Brain