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  • Published: 8 September 2020
  • ISBN: 9780753554722
  • Imprint: Virgin Digital
  • Format: Audio Download
  • Narrators: Jason Culp, Allyson Ryan
  • RRP: $29.99
Categories:

No Rules Rules

Netflix and the Culture of Reinvention





How do you build the most dynamic, disruptive business on earth? This is the Netflix founder's radical blueprint.

Brought to you by Penguin.

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower – with 125 million fervent subscribers and a market capitalisation bigger than Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy – which begins by rejecting the accepted beliefs under which most companies operate – and how it plays out in practice at Netflix.

From unlimited holidays to abolishing financial approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with a fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.

©Reed Hastings and Erin Meyer 2020 (P) Penguin Audio 2020

  • Published: 8 September 2020
  • ISBN: 9780753554722
  • Imprint: Virgin Digital
  • Format: Audio Download
  • Narrators: Jason Culp, Allyson Ryan
  • RRP: $29.99
Categories:

About the authors

Reed Hastings

Reed Hastings is an entrepreneur who has revolutionised entertainment since co-founding Netflix in 1997, serving as its chairman and CEO since 1999. His first company, Pure Software, was launched in 1991 and acquired just before Netflix was launched. Reed served on the California State Board of Education from 2000 to 2004 and is an active educational philanthropist. He has sat on the board of several educational organisations including Dreambox Learning, KIPP and Pahara. He received a BA from Bowdoin College in 1983 and an MSCS in artificial intelligence from Stanford University in 1988. Between Bowdoin and Stanford, Reed served in the Peace Corps as a volunteer teacher in Southern Africa.

Erin Meyer

Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business, and a professor at INSEAD, one of the world’s leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and Forbes.com. In 2019, Erin was selected by the Thinkers50 as one of the fifty most influential business thinkers in the world. She received an MBA from INSEAD in 2004 and she currently lives in Paris, France. In 1994-95 Erin also served in the Peace Corps as a volunteer teacher in Southern Africa. Visit erinmeyer.com for more information.

Praise for No Rules Rules

I had the privilege of learning from Reed personally and studying the Netflix culture. The insights in this book are invaluable to anyone trying to create and sustain organisational culture

Satya Nadella, CEO of Microsoft

As the information age shrinks product cycles and compresses time frames, the most important business question of our era is "how do we keep innovating?" In this breakthrough book, Reed Hastings and Erin Meyer provide the answer. They lay out a proven, systematic methodology for building, maintaining and enhancing a highly innovative global culture. It is an amazing piece of work. Bravo!

Ben Horowitz, author of The Hard Thing About Hard Things

Aspiring tech moguls should flock to Hastings and Meyer’s energetic and fascinating account.

Publishers Weekly

Highly recommended for leaders eager to build innovative, fast, and flexible teams.

Library Journal

Reed Hastings learned early what it takes to build an enduring great company. Here in No Rules Rules, he and Erin Meyer teach the culture that propelled Netflix into one of the most distinctive and impactful companies on the planet. Packed with vivid specifics, they illustrate how Hastings melded a spicy concoction into a framework of freedom and responsibility. Well-written and fast-paced, timeless and timely, inspired and practical, smart and wise - read it and learn the Netflix secret sauce from the master himself!

Jim Collins, author of Good to Great, co-author of Built to Last and Beyond Entrepreneurship

Forget reinventing television; Reed Hastings' real achievement is reinventing corporate culture, and in No Rules Rules, Reed reveals all the tactics and processes that he's used to make Netflix one of the 21st century's most innovative companies. Clear, compelling, fascinating and (for a book about Netflix) appropriately binge-worthy, No Rules Rules is the book I wish I had read when I was starting out, and it's the book I'll be giving to every CEO I work with. It's simply a must-have for any business leader.

Marc Randolph, Netflix co-founder and author of That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

Netflix's unique culture of freedom and responsibility and its flexibility to adapt are fuelling its remarkable rise around the world. In No Rules Rules, Reed Hastings and Erin Meyer reveal the fascinating story of Netflix's success, while providing actionable lessons for leaders on how to attract top talent and unleash their creative energies to drive excellence.

Susan E Rice, former US national security adviser and permanent representative to the United Nations

‘Netflix is legendary in Silicon Valley for its so-called Culture Deck, the company’s constitution’

GQ

‘The Netflix Culture Deck may well be the most important document ever to come out of the Valley’

Sheryl Sandberg

‘Netflix has emerged as one of the juggernauts of the entertainment industry in a very short period... It has a place at the elite table beside Facebook, Amazon and Google’

Financial Times

‘No matter what happens as television evolves, Netflix will be one of the winners… Reed Hastings has created a culture of excellence, where civil disagreement is encouraged. He may be the smartest CEO I’ve ever met’

Joe Nocera, Bloomberg

‘It’s an entire parallel TV universe, and it’s still expanding. Netflix is breathtakingly broad and microscopically niche at the same time’

New York Times

‘The standout success this year has been Netflix. Its market value has more than doubled to $172bn – making it bigger than Disney. And it is the only giant tech force which can still be described as a disruptor, rather than a fully established business’

Guardian

‘Netflix is famous for its unique culture. Reed Hastings has already taken on Hollywood — the most powerful companies in Silicon Valley are next’

Wired
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