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Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.
Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are' - Sir Richard Branson

Formats & editions

  • Paperback

    9780241257548

    November 14, 2016

    Penguin General UK

    272 pages

    RRP $24.99

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  • Trade Paperback

    9780091955021

    October 1, 2014

    Vermilion

    160 pages

    RRP $19.99

    Online retailers

    • Amazon
    • Angus & Robertson Bookworld
    • Booktopia
    • Dymocks
    • Abbey's Bookshop
    • Boomerang Books
    • Collins Booksellers
    • Books Kinokuniya
    • QBD
    • Readings
    • Robinsons Bookshop
    • The Nile
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781473501546

    August 7, 2014

    Ebury Digital

    160 pages

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