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Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.
Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are' - Sir Richard Branson

Formats & editions

  • Paperback

    9780241257548

    November 14, 2016

    Penguin General UK

    272 pages

    RRP $24.99

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    Find your local bookstore at booksellers.org.au

  • Trade Paperback

    9780091955021

    October 1, 2014

    Vermilion

    160 pages

    RRP $22.99

    Online retailers

    • Abbey's Bookshop
    • Angus & Robertson Bookworld
    • Booktopia
    • Boomerang Books
    • Collins Booksellers
    • Dymocks
    • Books Kinokuniya
    • The Nile
    • QBD
    • Readings
    • Robinsons Bookshop
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781473501546

    August 7, 2014

    Ebury Digital

    160 pages

    Online retailers

    • iBooks
    • Amazon Kindle
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    • eBooks
    • Google Play
    • Kobo
    Or

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Also by Edward De Bono

Sur/petition
Conflicts
Practical Thinking
Future Positive
Teach Your Child How To Think
Simplicity
Teach Yourself To Think
Atlas of Management Thinking
Six Thinking Hats
The Happiness Purpose
Five-Day Course in Thinking
Parallel Thinking
The Mechanism of Mind
Serious Creativity
I Am Right, You Are Wrong
How To Be More Interesting
Think!
Six Frames
Six Thinking Hats: Popular Penguins
How to Have Creative Ideas
H+ (Plus) A New Religion?
The Six Value Medals
How To Have A Beautiful Mind

Recommendations

The Four
Feel The Fear And Do It Anyway
Live Lead Learn
Who Moved My Cheese
Zero to One
Good To Great
How to Win Friends and Influence People
Getting to Yes
Together Is Better
Thinking, Fast And Slow
The Personal Mba
Perfect Positive Thinking
Practical Thinking
Mrs Dolby's Memory Magic
Perfect Relaxation
Perfect Memory Training
Ageless Body, Timeless Mind
Preserving the Past
Educating Australia
A New Kid on the Block