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Lateral Thinking
  • Published: 12 November 2009
  • ISBN: 9780141938318
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 272

Lateral Thinking

A Textbook of Creativity

Formats & editions
Paperback
14 Nov 2016
EBook
7 Aug 2014
EBook
12 Nov 2009
Tr. Paperback
1 Oct 2014
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The classic work about improving creativity, and thinking more productively

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.

Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.
  • Published: 12 November 2009
  • ISBN: 9780141938318
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 272
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About the author

Edward de Bono

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he was the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Over the course of his life, Dr de Bono wrote more than 60 books, in 40 languages, and his methods are now taught worldwide. He chaired a special summit of Nobel Prize laureates, and was hailed as one of the 250 people who contributed most to mankind. Upon his death in June 2021 he was celebrated in numerous obituaries and tributes in the international press. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com
EdB

Also by Edward de Bono

Six Thinking Hats: Popular Penguins
Textbook of Wisdom
Sur/petition
Handbook for a Positive Revolution
Conflicts
Practical Thinking
Future Positive
See all

Praise for Lateral Thinking

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are.

Sir Richard Branson