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How To Have A Beautiful Mind
  • Published: 1 June 2004
  • ISBN: 9780091894603
  • Imprint: Vermilion
  • Format: Paperback
  • Pages: 240
  • RRP: $26.99

How To Have A Beautiful Mind

Formats & editions
Paperback
1 June 2004
EBook
1 July 2010
Paperback
20 Oct 2020
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From the inventor of lateral thinking and bestselling author, an exciting new way to develop your thinking skills, make yourself more interesting and so change your life

People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful.

And being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination and expanding your creativity. And it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off.

In clear, practical language, de Bono shows how by applying lateral and parallel thinking skills to your conversation you can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and more appealing - more beautiful.
  • Published: 1 June 2004
  • ISBN: 9780091894603
  • Imprint: Vermilion
  • Format: Paperback
  • Pages: 240
  • RRP: $26.99
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About the author

Edward de Bono

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he was the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Over the course of his life, Dr de Bono wrote more than 60 books, in 40 languages, and his methods are now taught worldwide. He chaired a special summit of Nobel Prize laureates, and was hailed as one of the 250 people who contributed most to mankind. Upon his death in June 2021 he was celebrated in numerous obituaries and tributes in the international press. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com
EdB

Also by Edward de Bono

Six Thinking Hats: Popular Penguins
Textbook of Wisdom
Sur/petition
Handbook for a Positive Revolution
Conflicts
Practical Thinking
Future Positive
See all

Praise for How To Have A Beautiful Mind

Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind

Peter Gabriel

Edward de Bono is a cult figure in developing tricks to sharpen the mind

The Times

Highly recommended

The Good Book Guide

One of the world's greatest thinkers has found a miracle cure for people in search of lasting health and beauty. And it costs no more than the price of a paperback.

Sunday Review

Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world

Times 2

The master of creative thinking

Independent on Sunday

de Bono's work may be the best thing going in the world today

George Gallup, originator of the Gallup Poll

The guru of clear thinking

Marketing Week

Mercifully free of the trite techniques offered by many publications promising to save us from social awkwardness, the book succeeds in doing just that

Independent on Sunday (Sunday Review)