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  • Published: 1 September 2010
  • ISBN: 9781409066828
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 384

Generation A

From the author of JPod and Generation X, the bestselling generational classic, comes a dazzling new work that reimagines the very act of reading and storytelling in a crazed digital world.

In the near future bees are extinct - until five unconnected individuals, in different parts of the world, are stung. Immediately snatched up by ominous figures in hazmat suits, interrogated searately in neutral Ikea-like chambers, and then released as 15-minute-celebrities into a world driven almost entirely by the internet, these five unforgettable people endure a barrage of unusual and highly 21st-century circumstances. A charismatic scientist with dubious motives eventually brings the quintet together, and their shared experience unites them in a way they could never have imagined.

Generation A mirrors the structure of 1991's Generation X as it champions the act of reading and storytelling as one of the few defences we still have against the constant bombardment of the senses in a digital world. Like much of Coupland's writing, it occupies the perplexing hinterland between optimism about the future and everyday, apocalyptic paranoia, and is his most ambitious and entertaining novel to date.

  • Published: 1 September 2010
  • ISBN: 9781409066828
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 384

About the author

Douglas Coupland

Douglas Coupland (pronounced KOHP-lend) (born 30 December 1961) is a Canadian writer, designer and visual artist. His first novel was the 1991 international bestseller Generation X: Tales for an Accelerated Culture. Since then, Coupland has written twelve more novels, which have been published in most languages. He has written and performed for the Royal Shakespeare Company and is a columnist for the Financial Times. He is a frequent contributor to the New York Times, e-flux, Dis and Vice. In 2000, after a decade of generating web graphics, Coupland amplified his visual art production and has recently had two separate museum retrospectives: 'Everywhere Is Anywhere Is Anything Is Everything' at the Royal Vancouver Art Gallery, the Royal Ontario Museum and the Museum of Contemporary Canadian Art; and 'Bit Rot' at the Witte de With Center for Contemporary Art in Rotterdam and Villa Stuck in Munich. In 2015 and 2016, Coupland was an artist-in-residence in the Paris Google Cultural Institute.

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Praise for Generation A

A shrewd observer of modernity...His latest novel is a quirky glance into the near future...an earnest plea for authentic communication in an evermore isolated world...Coupland touches on an ambitious array of topics...enlivened by observations about the banalities of popular culture.

The Observer

A paean to good old-fashioned storytelling, of which the novel itself is an inventive and unexpectedly moving example.

Daily Mail

[An] intoxicating cocktail of literary influences...Coupland [is] a joy to read...A globally ambitious novel, and all the better for it.


Fans of Coupland will rejoice...Coupland's audacious flights of fancy, his laugh-out-loud dialogue and his magnificent ability to bring it all back to storytelling and orange-flavour Tang, they're all here...Such a treat

Independent on Sunday

Generation A hints at an idealism, a generation that could be at the beginning of something, although it may be too passive and self-involved to realise it...Beneath the typically brilliant, sharp wisecracks and riffs about fashion products, relationships and lifestyle, there is tangible outrage at the violation of Nature...Moving and meaningful.

The Times

He's still funny [and] writes great social commentary


[Coupland is] a terrifically good writer... this is a clever, brilliant book... funny and profound


He is a brilliant social commentator and a wit of our times

Times Literary Supplement

Coupland is a smart, witty writer...The short stories in the second half, like those in Generation X, are a delight.

London Lite

A thoughtful book, abuzz with information-age gadgets and connectivity, and housing a sturdy scientific conspiracy. It also manages to be stylistically light but intellectually provocative

Ben Jeffery, Times Literary Supplement

Coupland writes superlative pop fiction.


'[a] page turner...a series of profound, and mystifying, stories within a stoy that will confound and delight...Another confirmed bestseller

News of the World

A thoughtful book, abuzz with information-age gadgets and connectivity, and housing a sturdy scientific conspiracy. It also manages to be stylistically light but intellectually provocative.

Times Literary Supplement

Eighteen years on from Generation X, Coupland still satirises pop culture better than anyone. This globe-spanning tale, set in the near future, is masterfully told and often hilarious


With this exceptional sequel to Generation X, Douglas Coupland may be one of the smartest, wittiest writers around...He is a terrifically good writer...Generation A is set in the near future...Bees have become extinct, but then five people are stung...It is the attempt to get to the bottom of this mystery that brings the five together on an Alaskan island where they are made to tell stories to one another. Coupland weaves common elements across these tales and into the main narrative: large themes...comic themes...existential themes...There is a compelling plot...Coupland scatters his smartly satirical observations throughout...This is a clever, brilliant book - and it's loads better than Generation X...funny and profound...Straight A...(Coupland) deserves top marks for his latest novel.


Coupland is a master at creating eccentric, lonely characters and illuminating the mundaneness of dull lives in our celebrity-obsessed, technology-driven world...Ideas bounce of his writing like sparks off a live electrical wire.

The Scotsman

[A] tour-de-force myth of the near future...As ever, the writing is sharp and witty, displaying Coupland's keen eye for cultural trends and an awareness of the ever-expanding limits of technological advancement,


Highly recommended. Like Murakami in thriller-trope mode. Go for it.

William Gibson, Author of Virtual Light

Ambitious and weird...genuinely experimental.

Scotland on Sunday

Unusual circumstances ensue in this latest read from the brilliant social commentator.


Coupland is a smart, witty writer...A delight.

London Lite

Coupland juggles some fascinating ideas...Equal parts humor and revelation...An intelligent look at pop and digital culture.

Publishers Weekly

From the very first pages it jumps out: the language, the preoccupations, the political and technological references, the humour - they're all so now... Scintillating...I must admit I read the novel enviously. Oh, to have written something so clever, funny, heartfelt and original...The narration is layered, there are passages that are very funny, others that are wise, and throughout the language crackles with vitality...In the future, if people are curious about what it was like to live in our times, in the early 21st century, they will do well to read Douglas Coupland.

Yann Martell

Superbly entertaining stuff. Coupland's dialogue is witty and spiky and makes you laugh out loud...Coupland just can't resist making his characters as smart as he is, which is very smart indeed. He's one of the few writers who has really grasped what different times we live in...But Coupland's personality as a writer isn't just smart, it is also charming humane and fundamentally optimistic. A pure pleasure.

Independent on Sunday

[A] visionary author...rock'n'roll yet deadly serious, a caustic social commentator and delineator of the near future...He's caught midway between technophilia and technophobia...there's no better place to be for a contemporary prophet.

Sunday Times

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