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  • Published: 8 January 2019
  • ISBN: 9780141987392
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 272
  • RRP: $22.99


Flexible Thinking in a Constantly Changing World

From the best-selling author of The Drunkard's Walk, an empowering book on how elastic thinking helps us thrive

What do Pokémon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers?

The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.

Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty. He discovers how flexible thinking enabled some of the greatest artists and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power.

  • Published: 8 January 2019
  • ISBN: 9780141987392
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 272
  • RRP: $22.99

About the author

Leonard Mlodinow

Leonard Mlodinow is the best selling author of The Drunkard's Walk, Subliminal and Elastic. He co-authored two books with Stephen Hawking and later wrote an acclaimed memoir, Stephen Hawking, about their time together. He has written for television, including multiple episodes of Star Trek: The Next Generation, as well as helping Steven Spielberg and Robin Williams make a video game. There are now over one million copies of Leonard Mlodinow's books in print.

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Praise for Elastic

Leonard Mlodinow never fails to make science both accessible and entertaining

Stephen Hawking

A book of sparkling intelligence, written with humour and grace

Mark Williams, author of Mindfulness, Emeritus Professor of Clinical Psychology, University of Oxford

A fascinating, useful look into how the brain works. Perfect for neophiliacs and everyone else who's dealing with a changing world

Seth Godin, author of Tribes

Timely and engrossing. . . a fascinating exploration of how the human mind deals with change

Charles Duhigg, author of The Power of Habit

In this wise and persuasive book, Leonard Mlodinow calls for a change in the very way we think. Using a deft mix of science and storytelling, he shows the limits of linear thinking and the promise of 'bottom up' thinking that embraces ambiguity

Daniel H. Pink, author of When

Leonard Mlodinow will make you smarter

Seth MacFarlane, creator of Family Guy

A manifesto for intellectual flexibility. . . If we are to thrive in this new world, argues bestselling science writer Leonard Mlodinow, we're going to need less linear, logical, analytic reasoning and more creative "elastic thinking"

Julian Baggini, Financial Times

'Stretchy' brains are best. . . Mlodinow's core message is well worth hearing

Hugo Rifkind, The Times

Elegant and interesting. . . packed with insights, puzzles and philosophical interludes

Steven Poole, Guardian

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