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About the book
  • Published: 8 January 2019
  • ISBN: 9780141987392
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 272
  • RRP: $22.99

Elastic

The Power of Flexible Thinking




From the best-selling author of The Drunkard's Walk, an empowering book on how elastic thinking helps us thrive.

What do Pokémon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers?

The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.

Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty. He discovers how flexible thinking enabled some of the greatest artists and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power.

  • Pub date: 8 January 2019
  • ISBN: 9780141987392
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 272
  • RRP: $22.99

About the Author

Leonard Mlodinow

Deepak Chopra is the author of more than 50 books, both non-fiction and fiction. They have been translated into more than 35 languages and include the huge international bestseller Ageless Body, Timeless Mind. His website address is: www.deepakchopra.com

Professor Leonard Mlodinow received his doctorate in theoretical physics from the University of California at Berkeley. He teaches at Caltech.

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Praise for Elastic

“In praise of procrastination and getting drunk . . . a theoretical physicist and Star Trek writer on the importance of imaginative thought. "Elastic thinking" is the name he gives to the way new and creative ideas pop up into the conscious mind in moments of insight”

Steven Poole, Guardian

“A manifesto for intellectual flexibility . . . If we are to thrive, we're going to need less linear, logical, analytic reasoning and more creative "elastic thinking"”

Julian Baggini, Financial Times

“"Stretchy" brains are best . . . Mlodinow's core message is well worth hearing”

Hugo Rifkind, The Times

“Gripping . . . an in-depth study of agile creative thinking in a hectic age”

Barbara Kiser, Nature

“Wise and persuasive . . . a book that will help you survive the whirlwind”

Daniel H. Pink, author of When


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