Richard Wiseman holds Britain’s only Professorship in the Public Understanding of Psychology at the University of Hertfordshire. His research has been published in leading academic journals, with one Scientific American columnist labelling him ‘….the most interesting and innovative experimental psychologist in the world today’. He has written several best-selling popular psychology books that have been translated into over 30 languages, including The Luck Factor, Quirkology, and 59 Seconds. Richard’s YouTube channel has received over 150 million views, and has created more viral videos than anyone else in the UK. He has given keynote addresses to The Royal Society, The Swiss Economic Forum, Google and Amazon. Finally, Richard was listed in the Independent On Sunday’s top 100 people who make Britain a better place to live, and has acted as a creative consultant to Derren Brown, The MythBusters, and Heston Blumenthal.