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  • Published: 1 June 2011
  • ISBN: 9781446440759
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 240

The Luck Factor

The Scientific Study of the Lucky Mind




A revolutionary study of luck, and its power to transform our lives

IS LUCK REAL?

Why do some people lead happy successful lives whilst other face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst others find themselves trapped in jobs they detest? And can unlucky people do anything to improve their luck - and lives?

Ten years ago, Professor Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people. The results reveal a radical new way of looking at luck: in many important ways, we make our own luck. If you think you're unlucky, that bad luck may be the direct result of you believing you're unlucky.

Wiseman identifies the four simple behavioural techniques that have been scientifically proven to help you attract good fortune. He then shows how you can use these methods to revolutionise every area of your life - including your relationships, personal finances and career.

  • Published: 1 June 2011
  • ISBN: 9781446440759
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 240

About the author

Richard Wiseman

Richard Wiseman holds Britain’s only Professorship in the Public Understanding of Psychology at the University of Hertfordshire. His research has been published in leading academic journals, with one Scientific American columnist labelling him ‘….the most interesting and innovative experimental psychologist in the world today’.
He has written several best-selling popular psychology books that have been translated into over 30 languages, including The Luck Factor, Quirkology, and 59 Seconds. Richard’s YouTube channel has received over 150 million views, and has created more viral videos than anyone else in the UK. He has given keynote addresses to The Royal Society, The Swiss Economic Forum, Google and Amazon.
Finally, Richard was listed in the Independent On Sunday’s top 100 people who make Britain a better place to live, and has acted as a creative consultant to Derren Brown, The MythBusters, and Heston Blumenthal.

Also by Richard Wiseman

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Praise for The Luck Factor

Wiseman knows the secret of a lucky life.

Daily Telegraph

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