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About the book
  • Published: 1 June 2011
  • ISBN: 9781446440759
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 240
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The Luck Factor

The Scientific Study of the Lucky Mind




A revolutionary study of luck, and its power to transform our lives

Why do some people lead happy successful lives whilst other face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst apparently similar others find themselves trapped with jobs they detest? And can unlucky people do anything to improve their luck- and lives?
Ten years ago. Professor Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people... Looking at the results, Wiseman was able to identify four main factors which explained living a lucky and unlucky life. He was then able to show a group of people that considered themselves unlucky, how to think and behave like lucky people. The results were astounding with almost all participants reporting significant life changes: including increased levels of luck, self- esteem, physical well- being, confidence, and success.

  • Pub date: 1 June 2011
  • ISBN: 9781446440759
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 240

About the Author

Richard Wiseman

Richard Wiseman holds Britain’s only Professorship in the Public Understanding of Psychology at the University of Hertfordshire. His research has been published in leading academic journals, with one Scientific American columnist labelling him ‘….the most interesting and innovative experimental psychologist in the world today’.
He has written several best-selling popular psychology books that have been translated into over 30 languages, including The Luck Factor, Quirkology, and 59 Seconds. Richard’s YouTube channel has received over 150 million views, and has created more viral videos than anyone else in the UK. He has given keynote addresses to The Royal Society, The Swiss Economic Forum, Google and Amazon.
Finally, Richard was listed in the Independent On Sunday’s top 100 people who make Britain a better place to live, and has acted as a creative consultant to Derren Brown, The MythBusters, and Heston Blumenthal.

Also by Richard Wiseman

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Praise for The Luck Factor

“Wiseman knows the secret of a lucky life.”

Daily Telegraph


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