Clive Rich is a Professional International Negotiator who has done deals worth more than £10 billion in his 30 years of experience. He has helped Simon Cowell negotiate his deals for X Factor and Britain's Got Talent, as well as with numerous big name brands like Sony, BBC, Tesco, Apple, Audi and Treseme. He has also negotiated deals with stars like Take That, Robbie Williams, Dido, Enya and Annie Lennox. In Clive's new book, The Yes Book, he shows how negotiation has changed and that it's no longer about 'dog eat dog' practices. You can use British expert Rich’s techniques whether you are an entrepreneur securing a deal, a company negotiating with customers or suppliers, negotiating as a woman in a male environment, resolving personal arguements, negotiating a pay rise at work, facing bedtimes tantrums with your kids, handling your difficult teenagers, or dealing with `tough guys’ who just want to put pressure on you.