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Winning is not the important thing, it is the only thing.

How people succeed – and how you can, too.
***Sunday Times no. 1 bestseller***

Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he’s fascinated by what it takes to win.

How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.

Reviews

This book is a winning project in its own right… I was captivated with the simplicity of the messages and the rich illustrations learned from many lives . . . Alastair Campbell deserves congratulations on an engaging text that can help other talented and committed people with potential for success to become winners themselves.

Aldwyn Cooper, Huffington Post

Law firm leaders preparing for 2016 should read Winners by Alastair Campbell…Campbell tells a fine political anecdote and reports perceptively on interviews with captains of industry, but is most inspiring on sport... Books on strategy and team-working can be heavy-going but he maintains a light touch; and in Adam Smith’s words, gives us some of that “vicarious pleasure” derived from closely observing the “rich and great”.

Richard Sussking, The Times

Compelling

Guardian

You cannot read Alastair Campbell’s Winners and How They Succeed without being impressed by how many high achievers he knows. This is a handbook for anyone who would like to be like them

Andy McSmith, Independent, Books of the Year

One of the most interesting people in Britain and this book is one of the most interesting about winners.

Gavin Esler

If there is one book to read on strategy, leadership and how to win it is this one.

René Carayol

Filled with useful tips . . . [Highlights] tangible lessons from a diverse range of interesting people, and I like to read a chapter every now and then to get inspired.

Richard Branson

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Formats & editions

  • Paperback

    9780099598886

    May 2, 2016

    Arrow

    464 pages

    RRP $24.99

    Online retailers

    • Amazon
    • Angus & Robertson Bookworld
    • Booktopia
    • Dymocks
    • Abbey's Bookshop
    • Boomerang Books
    • Collins Booksellers
    • Books Kinokuniya
    • QBD
    • Readings
    • Robinsons Bookshop
    • The Nile
    Or

    Find your local bookstore at booksellers.org.au

  • Hardback

    9780091958855

    March 15, 2015

    Hutchinson

    464 pages

    RRP $45.00

    Online retailers

    • Amazon
    • Angus & Robertson Bookworld
    • Booktopia
    • Dymocks
    • Abbey's Bookshop
    • Boomerang Books
    • Collins Booksellers
    • Books Kinokuniya
    • QBD
    • Readings
    • Robinsons Bookshop
    • The Nile
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781473507395

    February 26, 2015

    Cornerstone Digital

    464 pages

    Online retailers

    • Amazon Kindle AU
    • iBooks
    • Google Play EBook AU
    • Kobo Ebook
    • Booktopia
    • eBooks

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