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What’s Stopping You?
  • Published: 15 January 2026
  • ISBN: 9781405971034
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 304

What’s Stopping You?

11 Cheatcodes to Unlock the Life You Want

Formats & editions
Tr. Paperback
20 Jan 2026
EBook
15 Jan 2026
Audiobook
15 Jan 2026
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An accessible and indispensable guide for anyone that wants to build an exceptional life from The Huffington Post’s Entrepreneur of the Year and Forbes 30 Under 30 honouree Timothy Armoo.

In What’s Stopping You?, Timo Armoo reveals the secrets behind his meteoric rise from a council estate on Old Kent Road to collaborating with global giants like Nike and the British Government, culminating in a highly publicized eight-figure exit before turning 30.

Sharing his actionable cheatcodes to success, Timo imparts the hard-earned lessons he learned so you don’t have to. He guides readers on how to:

  • Manage their internal scorecard
  • Understand why ego is the enemy
  • Recognize how we become the stories we tell ourselves
  • Embrace doing it scared

Through 11 practical frameworks, Timo empowers you to unlock your potential and achieve extraordinary success, no matter where you’re starting from.
  • Published: 15 January 2026
  • ISBN: 9781405971034
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 304
Categories:

About the author

Timothy Armoo

Growing up on a South London council estate, Timo discovered business at a young age and saw it as a way of making it out. At age 21, he founded influencer marketing agency Fanbytes, which worked with brands like Nike, Samsung and the UK Government to reach a Gen Z audience. At 27, he sold the business in a multi-8-figure deal to independent agency Brainlabs. Along the way Timo gathered a handful of mental frameworks and business principles - cheatcodes - which he now shares to millions online for them to kickstart their businesses. He’s been recognised in major publications including being the face of Forbes30u30 and awarded the Huffington Post Entrepreneur of the Year Award.

TA

Praise for What’s Stopping You?

This is a book you have to read, filled with impactful and actionable steps for someone who really wants to take things to the next level. Though Timo could be considered young in business years he is wise in experience and real know how.

Patricia Bright, Founder of The Break

This book gets you thinking more powerfully through stories and strategies from a man who walks the talk. Read this book on a weekend and start changing your life on the Monday.

Daniel Priestley, bestselling author and entrepreneur

This book is a deep dive into Timo’s entrepreneurial mind. He shows you how to find your core purpose and push forward by your own rules. Innovative and motivating.

Jake Humphrey, author High Performance: Lessons from the Best on Becoming Your Best

This book is a cheatcode

George Mack, author Essay: High Agency in 30 Minutes

Timo has bottled the real truth about success — it’s not luck, it’s not who you know, it’s what you do with what you’ve got. This book shows you how to stop making excuses, face the fear, and finally take control of your life. Read it, apply it, and watch what happens.

Simon Squibb, Investor and Sunday Times Bestselling Author
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