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What The Customer Wants You To Know
About the book
  • Published: 2 October 2009
  • ISBN: 9780141889870
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 192
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What The Customer Wants You To Know

How Everybody Needs To Think Differently About Sales


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According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combination

Someday, every company will listen more closely to the customer. In the meantime, this eye opening book will show you how to get ahead of the competition.

  • Pub date: 2 October 2009
  • ISBN: 9780141889870
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 192

About the Author

Ram Charan

Ram Charan is a highly acclaimed business advisor, speaker and author, famous for his practical real-world perspective on current business issues. He has worked with the CEOs of some of the world’s most successful companies in areas such as business strategy, execution, leadership and corporate governance. He is also an award-winning teacher, formerly at Northwestern’s Kellogg School of Management, Wharton and GE’s famous training centre at Crotonville, New York. He is the author or co-author of twenty-four books, including four bestsellers, and is a frequent contributor to Fortune magazine and the Harvard Business Review. He was a Baker Scholar at Harvard Business School, where he earned his MBA with distinction, as well as his DBA.

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