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  • Published: 15 September 2015
  • ISBN: 9780241973486
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 112

We Are All Weird

The Rise of Tribes and the End of Normal




Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched

For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.

In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.

  • Published: 15 September 2015
  • ISBN: 9780241973486
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 112

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