The Practice

Seth Godin may be the ultimate entrepreneur for the information age

BusinessWeek

It's easy to see why people pay to hear what he has to say

Time

Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off

Forbes

If Seth Godin didn't exist we'd need to invent him

Alan Webber, founder, Fast Company

If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin

Micah Sifry, cofounder, Personal Democracy Forum

Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun

BusinessWeek

This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found

Rosanne Cash, Grammy-winning singer-songwriter

The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream

Steven Pressfield, author of The War of Art

Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are

Brian Koppelman, co-producer and co-creator of Billions

With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it

Tobi Lutke, CEO, Shopify

The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens

Peter Gabriel, Musician