The Unthinkable

A fascinating and useful new book

New York Times

A fascinating book ... The Unthinkable is part study of the science of reaction to extreme fear, part indictment of the US government's response to the terrorist threat, part call to arms

Robert Crampton, The Times

A must read. We need books like this to help us understand the world in which we live.

Nassim Nicholas Taleb, author of 'The Black Swan' and 'Fooled By Randomness'

Amanda Ripley has written a smart, poignant account about the dramas of the existential moment in this new century. She is a provocative voice of a new generation of writers and thinkers whose grasp of daily events and global disaster is piquant, engrossing, and syncretic. Above all, she makes sense of life today in an entirely entertaining and accessible way-- all with a brimming dollop of optimism. If you ever wondered, 'What would I do if the unthinkable happened to me' you hold the answer in your hands

Doug Stanton, author of the "New York Times" bestseller "In Harm's Way: The Sinking of the USS Indianapolis and the Extraordinary Story of Its Survivors

Amanda Ripley takes us on a sometimes stunning, sometimes sobering journey through disaster, using great stories and respected science to show why some prevail and others do not. The Unthinkable isn't merely a book about disaster; it's a book about survival -- maybe yours

Gavin de Becker, author of New York Times bestseller The Gift of Fear

Engrossing and lucid...An absorbing study of the psychology and physiology of panic, heroism, and trauma...Facing the truth about the human capacity for risk and disaster turns out to be a lot less scary than staying in the dark

O, The Oprah Magazine

Ever fantasize about what you would do in a disaster? How would you survive? How would you behave? After interviewing survivors of the World Trade Center attack, Amanda Ripley sifted through amazing tales of survivors from other disasters and mined various sociological, psychological, and neurological studies. Her insights are absolutely fascinating, and they could come in handy one day

Walter Isaacson, author of the "New York Times" bestsellers "Einstein: His Life and Universe" and "Benjamin Franklin: A Life," and Vice-Chairman of the Louisiana Recovery Authority

Excellent and accessible study of how people react in disasters ... aside from the sound advice, one of the main strengths of this book is the wealth of anecdotal material and startling facts' 4 stars

London Lite

Reading "The Unthinkable" will be life-changing. We live in an age of anxiety that has too many of us rocked back on our heels. Once you've feasted on the rich insights and wisdom of this remarkable book, you'll be standing tall again. While our politicians and media have been keen to exploit and fan our worst fears, Amanda Ripley makes clear that individually and collectively we can meet head-on the hazards that periodically befall us. We need not be afraid!

StephenFlynn, Senior Fellow for National Security Studies, Council on Foreign Relations, and author of "The Edge of Disaster: Rebuilding a Resilient Nation

Rich in information about the subconscious ways we face danger. In the event that someday you face a sudden life or death situation, reading this book will increase the odds that the outcome will be life

David Ropeik, author of "Risk!: A Practical Guide for Deciding What's Really Safe and What's Really Dangerous in the World Around You"

Ripley's survey of a vast area of research is impressively handled and eminently readable and, should disaster strike, the insights she provides into how you and those around you may respond might just save your life

New Humanist

Spiced with surprising factoids, this book might save your life one day. Just don't read it on a trans-Atlantic flight

Bloomberg

The thinking person's manual for getting out alive

National Public Radio

'The Unthinkable' is a fascinating, in-depth look at human behavior under extreme pressure. Its gut-wrenching stories span the full spectrum of action under duress, from panic to heroism. Not only is this book fast-paced and engrossing, it's illuminating

Michael Tougias, author of "Fatal Forecast: An Icredible True Tale of Disaster" and "Survival at Sea

'The Unthinkable' is the most magnificent account of a survivor's mind that I have ever read. It has helped me know and accept some of my reactions during my 72 day ordeal in the Andes. I can now understand how fear motivated me, and how denial also played a part. This book will help those who've never faced disaster to understand their own behavior and be prepared should their luck run out one day

Nando Parrado, "New York Times" bestselling author of "Miracle in the Andes"

'The Unthinkable' reveals why, under the same circumstances, some people caught up in a disaster survive and others do not. Why some are hopelessly immobilized by fear and crippled by panic, and others are filled with strength, endurance, reactions and the other intrinsic stuff of which Homeric heroes are made. How can we ensure which we will be? In her well-crafted prose, Amanda Ripley shows us all how to prepare to meet danger and increase our chances of surviving the unthinkable

Bruce Henderson, New York Times

This is a book with a purpose, meant to change things

Rob Hardy, The Commercial Dispatch

When a disaster occurs we invariably learn the "what" of the event -- how many died, how many survived. Amanda Ripley's riveting "TheUnthinkable" provides genuine insight into the "why" behind the numbers. This remarkable book will not only change your life, it could very well save it

Gregg Olsen, "New York Times" bestselling author of "The Deep Dark: Disaster and Redemption in America's Richest Silver Mine"

With 'The Unthinkable' Amanda Ripley succeeds in two different ways. First, she covers, with great clarity and accuracy, the science of how the body and mind respond to crisis. In the process, she prescribes certain actions thatwill increase the chances of surviving a disaster. But it's the second aspect, the stories, that makes the book so compelling. These tales leave your viscera enflamed because they compel two questions: 'What would it feel like to go through that?' and 'Would I do the right thing and survive?' This is an irresistible book

Robert M. Sapolsky, John A. and Cynthia Fry Gunn Professor of Biological Sciences and Professor of Neurology and Neurological Sciences at Stanford University