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About the book
  • Published: 1 September 2010
  • ISBN: 9780753521656
  • Imprint: Virgin Digital
  • Format: EBook
  • Pages: 272
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The Return of The Economic Naturalist

How Economics Helps Make Sense of Your World




The follow-up to bestseller The Economic Naturalist, revealing how economic forces explain some of the most important issues of our lives

The Economic Naturalist is back with a whole batch of intriguing new questions and answers, drawn from his New York Times columns, that reveal how we really behave when confronted with economic choices. Do tax cuts for business owners really stimulate employment? Why shouldn't we just leave everything to the market? And why do we all save so little? Discover the answers to these and many more questions.

With his trademark plain-speaking wit and insight, Robert Frank shows through dozens of examples how our personal choices about everything from paying for food and housing to large-scale policy decisions about taxation and the regulation of markets all boil down to the same simple economic principles, often resulting in the same wasteful mistakes. He shows that while our desires may be boundless, the resources necessary to satisfy them remain limited and argues that choices are always best made pragmatically – by carefully weighing the costs and benefits of competing options.

This is a fascinating, entertaining and revealing collection full of insights that have more bearing than ever on our bank balances and our personal happiness.

  • Pub date: 1 September 2010
  • ISBN: 9780753521656
  • Imprint: Virgin Digital
  • Format: EBook
  • Pages: 272

About the Author

Robert H Frank

Robert H Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He is based in Ithaca, New York and is available for interview and to write pieces.

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Praise for The Return of The Economic Naturalist

“In The Return of the Economic Naturalist Robert Frank guides us skilfully and elegantly through our complex, and sometimes strange, economic environment -- helping us to see more clearly the essence of our world.”

Dan Ariely, author of Predictably Irrational


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