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About the book
  • Published: 1 September 2010
  • ISBN: 9780753534687
  • Imprint: Virgin Digital
  • Format: EBook
  • Pages: 304
Categories:

The Winner-Take-All Society

Why the Few at the Top Get So Much More Than the Rest of Us




New from the bestselling author of The Economic Naturalist - now published in the UK for the first time

Why does the top one per cent of the population capture such a disproportionate amount of the wealth? Why do top athletes win dozens of sponsorship deals, yet competitors who finish just moments behind struggle to attract a single deal? Why does one product become a runaway success, while others flounder and fail? The answer is the rise of ‘winner-take-all’ markets, in which small differences in performance lead to huge differences in reward.

More relevant today than ever before, this fascinating book shows how in business, as in sport, thousands are competing for only a handful of top prizes. As Robert Frank and Philip J Cook reveal, this relentless emphasis on coming out on top has shaped our society and how we define success in troubling ways, creating growing income inequality and an enormous misallocation of talent, as more and more gifted people seek the big bucks and limelight of lucrative yet non-essential careers while vital professions scramble to attract staff. But there are measures we can take to create a more equitable and more prosperous future, and The Winner-Take-All Society shows the way.

  • Pub date: 1 September 2010
  • ISBN: 9780753534687
  • Imprint: Virgin Digital
  • Format: EBook
  • Pages: 304

About the Authors

Robert H Frank

Robert H Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He is based in Ithaca, New York and is available for interview and to write pieces.

Philip J Cook

Robert H. Frank is the author of The Sunday Times bestseller The Economic Naturalist and The Return of The Economic Naturalist. He is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management and is a regular economics columnist in The New York Times.
Philip Cook is the ITT/Terry Sanford Professor of Public Policy at Duke University, and author of Paying the Tab (Princeton University Press, 2007).


Praise for The Winner-Take-All Society

“One of the ten best business books of the year”

Business Week

“A major contribution to the debate about the causes and consequences of inequality in America”

The New York Times Book Review

“Should be at the forefront of everyone's attention”

Lester C Thurow, Los Angeles Times

“Frank and Cook break new ground by linking the win-at-all-costs mentality to economic and cultural problems”

Business Week

“[Frank] makes an excellent populariser, with a lucid writing style and a willingness not to take himself too seriously”

Guardian

“The ideas put forward here resonate now more than ever. From superstar bankers pocketing outrageous bonuses to the obsession with celebrity, it means a few winners are being excessively rewarded for doing very little.”

Director Magazine


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