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  • Published: 3 February 2011
  • ISBN: 9780141971094
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 464

The Personal MBA

A World-Class Business Education in a Single Volume




Taking an MBA can be a waste of time & money. This book distils the essence of business into a few hour's reading.

Are you searching for your next challenge? Are you tempted to go to business school? Before you do, save your money and read The Personal MBA.

Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business.

The Personal MBA distils the most valuable lessons of the finest business schools and the best business books of all time into simple, memorable ideas and tools. It covers concepts such as The Iron Law of the Market, The 12 Forms of Value, The Pricing Uncertainty Principle, and The 4 Methods to Increase Revenue.

This book is all you need to learn the fundamentals of business quickly, and discover exactly how to apply them to transform your career.

  • Published: 3 February 2011
  • ISBN: 9780141971094
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 464

About the author

Josh Kaufman

Josh Kaufman is an independent business professor, education activist, and author of the Personal MBA: Master the Art of Business.

Josh Kaufman's unique, multidisciplinary approach to business education has helped hundreds of thousands of readers around the world master the essentials of business on their own terms, and his work has been featured in BusinessWeek and FastCompany, as well as by influential websites like Lifehacker, Cool Tools, HarvardBusiness.org, and Seth Godin's Blog.

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