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  • Published: 1 July 2010
  • ISBN: 9781407021300
  • Imprint: Vintage Digital
  • Format: EBook
  • Pages: 368

The Gods That Failed

How the Financial Elite Have Gambled Away Our Futures


You have been had.


A risk-prone, privatised profit-driven economic model overseen by a largely unaccountable, greedy and arrogant elite has resulted in one of the worst financial crises in history.

The over-paid heroes of Wall Street and the City worshipped the gods of globalisation, financialisation and speculation, and during the years of economic growth we, and our governments, worshipped them too. But high in the boardrooms of Mount Olympus, the reckless lust of banks for big bonuses and bigger profits led to excesses that have proved unsupportable.

The warning signs were ignored - now the Masters of the Universe are toppling and we're footing the bill.

Find out how an unregulated elite were able to run riot with your cash, and find out how to stop it happening again.

  • Published: 1 July 2010
  • ISBN: 9781407021300
  • Imprint: Vintage Digital
  • Format: EBook
  • Pages: 368

About the authors

Dan Atkinson

Dan Atkinson is a well-known commentator on economic and financial matters and is co-author of The Age of Insecurity, one of the most influential works about the political economy of the last few years. Formerly with The Guardian, he is now economics editor of The Mail on Sunday.

Larry Elliot

Larry Elliott and Dan Atkinson are Economics Editors of the Guardian and the Mail on Sunday respectively. They are the co-authors of Fantasy Island and The Age of Insecurity.

Praise for The Gods That Failed

A riveting and frankly alarming account of the state of the economy... I doubt I will read a more important book this year

Mail on Sunday

A superbly timed, trenchant analysis of the Anglo-American political culture that has turned the sober profession of banking into a supercasino where the house always wins

Misha Glenny, New Statesman

Agree, or disagree, you should read this book... As the crunch intensifies these critics are out in force - and the most influential of their books will undoubtedly turn out to be this readable yet controversial tome

City A.M.

Has withstood the test of time, despite being published before the events of this autumn - largely because the authors took such a pessimistic, not to mention dim, view of global finance in the first place...a rollicking, acerbic account of the bubble and its collapse

Daily Telegraph

In tragic-comic detail, they show how debacles like Northern Rock and banks lending non-existent money to customers has led to disaster for millions of ordinary people, one perpetrated by an unaccountable financial elite whom they dub The New Olympians


Larry Elliott and Dan Atkinson make a formidable team...Deploying a snappy style that keeps the reader's attention through complicated subject matter, they make their case with ease... this is still one of the sharper anti-market critiques available.


The arrogance of the view that the boom and bust cycle had been abolished, and the inevitability of the bust are vividly brought out in The Gods That Failed


The conviction that the market will take care of everything went unchallenged until this summer - by the seemingly unlikely combination of two economics editors from the Guardian and the Mail on Sunday

Katherine Whitehorn

Well written and witty

Daily Telegraph

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