- Published: 14 June 2013
- ISBN: 9780670922871
- Imprint: Penguin General UK
- Format: Paperback
- Pages: 272
- RRP: $22.99
The Charisma Myth
How to Engage, Influence and Motivate People

















- Published: 14 June 2013
- ISBN: 9780670922871
- Imprint: Penguin General UK
- Format: Paperback
- Pages: 272
- RRP: $22.99
Charisma is not a gift, it's a tool. Olivia Fix Cabane makes a big promise with this book and delivers on it
Seth Godin
Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura...a couple of hours can transform a reasonably personable person into someone magnetic
The Sunday Telegraph
If you are interested in increasing your ability to be charismatic, this book will give you direct skills to use
Psychology Today
An easy read, effectively integrating stories and research, strategies and applications, techniques and practices
New York Journal of Books
Engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense
Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford
Cabane has done us a big favor. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood
Robert B. Cialdini, author of Influence: Science and Practice