> Skip to content
Play sample
  • Published: 7 April 2022
  • ISBN: 9780241996690
  • Imprint: Penguin Audio
  • Format: Audio Download
  • RRP: $18.00

The Automatic Customer

Creating a Subscription Business in Any Industry




The essential blueprint for turning customers into subscribers

The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers.

These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

  • Published: 7 April 2022
  • ISBN: 9780241996690
  • Imprint: Penguin Audio
  • Format: Audio Download
  • RRP: $18.00

Also by John Warrillow

See all

Praise for The Automatic Customer

If you have a business, or are thinking about starting one, this book will be the best investment you've ever made

Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

Read, apply and watch your bank deposits grow every month

Chris Guillebeau, bestselling author of The $100 Startup

Related titles