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  • Published: 5 February 2015
  • ISBN: 9780241971871
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 224

The Automatic Customer

Creating a Subscription Business in Any Industry




The essential blueprint for turning customers into subscribers

The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers.

These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

  • Published: 5 February 2015
  • ISBN: 9780241971871
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 224

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