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  • Published: 6 January 2015
  • ISBN: 9780241199473
  • Imprint: Portfolio
  • Format: Paperback
  • Pages: 208
  • RRP: $22.99

The Art of Social Media

Power Tips for Power Users




There are more than one hundred tips in this book. You don't need to do every one right away or even ever, so take a deep breath. But there is nothing in this book that isn't tactical and practical, because that's the kind of people we are.

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

  • Published: 6 January 2015
  • ISBN: 9780241199473
  • Imprint: Portfolio
  • Format: Paperback
  • Pages: 208
  • RRP: $22.99

About the authors

Peg Fitzpatrick

Peg is a social media strategist working with Guy Kawasaki, the director of digital marketing for Kreussler Inc., and manages a total social media platform of over ten million. Peg is co-editor-in-chief of the popular 12 Most website.

Peg grew up in East Rochester, New York. She currently lives with her husband of a zillion years, smart, gorgeous and funny off-spring, and lovable golden retriever in beautiful New Hampshire.

Social media is Peg's passion. And her job. She shares her professional experience working day-to-day in the trenches of social media, marketing, and blogging. She works with global brands and leaders in the social media sphere. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. She work with the best brands and make them even better!

Guy Kawasaki

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, 'Boot Camp for Start-ups,' around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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