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About the book
  • Published: 2 May 2011
  • ISBN: 9781847940322
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 320
  • RRP: $19.99

Switch

How to change things when change is hard




Change doesn't need to be hard. Just Switch.

We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances – the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

  • Pub date: 2 May 2011
  • ISBN: 9781847940322
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 320
  • RRP: $19.99

About the Author

Chip & Dan Heath

The Heath brothers have written three New York Times bestselling books: Made to Stick, Switch and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. The Power of Moments is their most recent book.

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

Also by Chip & Dan Heath

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Praise for Switch

“Witty and instructive”

Wall Street Journal

“Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality”

BBC Focus

“Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making”

Time

“A must-read”

Forbes

“Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read”

BusinessWeek

“Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong”

Psychologies

“Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't”

Director

“A fantastic book”

Wired


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