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About the book
  • Published: 28 March 2013
  • ISBN: 9781446493823
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 336

Decisive

How to make better choices in life and work




Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.

Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

  • Pub date: 28 March 2013
  • ISBN: 9781446493823
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 336

About the Author

Chip & Dan Heath

The Heath brothers have written three New York Times bestselling books: Made to Stick, Switch and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. The Power of Moments is their most recent book.

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

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