Made to Stick
Why some ideas take hold and others come unstuck
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- Published: 1 April 2008
- ISBN: 9780099505693
- Imprint: Arrow
- Format: Paperback
- Pages: 336
- RRP: $29.99
An entertaining, practical guide to communication.
Financial Times
Smart, lively . . . such fun to read . . . Inspiring.
Guardian
Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick.
New Statesman
This is great for anyone planning a speech or trying to get their message across at work.
Psychologies
Anyone interested in influencing others . . . can learn from this book.
The Washington Post
The Heaths push beyond what sounds like it should work and explain why it actually does.
Time Magazine