Made to Stick
  • Published: 1 April 2008
  • ISBN: 9780099505693
  • Imprint: Arrow
  • Format: Paperback
  • Pages: 336
  • RRP: $29.99

Made to Stick

Why some ideas take hold and others come unstuck

Formats & editions
Paperback
1 Apr 2008
EBook
1 Sep 2010
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The New York Times bestseller that reveals why some ideas thrive, why others die, and how to make your message stick - now in a vibrant reissue

'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman

'Smart, lively . . . such fun to read.' Guardian
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Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.

Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.
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'Anyone interested in influencing others . . . can learn from this book.' Washington Post
'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies
  • Published: 1 April 2008
  • ISBN: 9780099505693
  • Imprint: Arrow
  • Format: Paperback
  • Pages: 336
  • RRP: $29.99
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About the author

Chip & Dan Heath

The Heath brothers have written three New York Times bestselling books: Made to Stick, Switch and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. The Power of Moments is their most recent book.

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

portrait photo of Chip & Dan Heath

Also by Chip & Dan Heath

Switch
The Power of Moments
Decisive
See all

Praise for Made to Stick

An entertaining, practical guide to communication.

Financial Times

Smart, lively . . . such fun to read . . . Inspiring.

Guardian

Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick.

New Statesman

This is great for anyone planning a speech or trying to get their message across at work.

Psychologies

Anyone interested in influencing others . . . can learn from this book.

The Washington Post

The Heaths push beyond what sounds like it should work and explain why it actually does.

Time Magazine

Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick

New Statesman

Smart, lively . . . such fun to read

Saturday Guardian

... an entertaining, practical guide to effective communication.

Publishers Weekly

The Heaths push beyond what sounds like it should work and explain why it actually does

Time Magazine

Anyone interested in influencing others ... can learn from this book

The Washington Post

This is great for anyone planning a speech or trying to get their message across at work

Psychologies
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