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How to unlock your creativity and add value to your ideas with the power of lateral thinking

If you want to be the best, focus on your most valuable asset: the power of your creative mind
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

Reviews

The master of creative thinking

Independent on Sunday

Formats & editions

  • Trade Paperback

    9780091939700

    March 2, 2015

    Vermilion

    480 pages

    RRP $27.99

    Online retailers

    • Amazon
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    • Readings
    • Robinsons Bookshop
    • The Nile
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781473528031

    March 5, 2015

    Ebury Digital

    480 pages

    Online retailers

    • Amazon Kindle AU
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    • eBooks