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  • Published: 24 November 2022
  • ISBN: 9780241408797
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 512

Power Failure



A magisterial history of the astounding rise - and unimaginable fall - of America's most iconic corporation

Perhaps no company reflects American ingenuity, innovation, and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of leadership success that hid cracks in its foundation. In this masterful history, William D. Cohan, one of America's most eminent financial journalists, argues that GE's legacy is both a paragon and a cautionary tale through which to understand American business.

Power Failure limns the eventful 130-year history of GE, bringing fresh analysis drawn from rare interviews with key figures of the company's golden era, including Jack Welch himself.
As Cohan recounts, Welch traded on a sterling legacy to make GE the most valuable company in the world, while cloaking its vulnerabilities. What he handed to his successor Jeffrey Immelt was, Cohan argues, both an impossible standard and a more troubled reality.

Tracing the company's leaps and stumbles through the personalities that defined it, Power Failure offers a surprising retelling of the GE story, puncturing the myth we know for a fresh look at its legacy - and what it tells us about the state of business in America.

  • Published: 24 November 2022
  • ISBN: 9780241408797
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 512

About the author

Peter James

Peter James graduated in ancient history and archaeology at Birmingham University and is now engaged in postgraduate research at University College, London. He is the editor of the periodical Studies in Ancient Chronology, and has contirbuted articles to New Scientist and Current Archaeology.

I.J. Thorpe graduated at Reading University and received his PhD on prehistoric Britain from London University. He is currently directing fieldwork projects in Cumbria and Denmark, and has published papers on prehistoric astronomy, burial papers and chronology.

Nikos Kokkinos graduated at the Institute of Archaeology, London, and is now Dorothea Gray Senior Scholar at St Hugh's College, Oxford. He was a contributor to Chronological Studies for Jack Finegan (1989) and is the author of Jesus the Galilean (in Greek, 1980).

Robert Morkot graduated in ancient history and Egyptology at University College, London. He is the G. A. Wainwright Research Fellow in Near Eastern Archaeology at Oxford Unirsity and is currently preparing the excavation reports of Sesibi (Egypt Exploration Society) and Faras (Oxford University).

John Frankish, Aegean archaeologist, graduated at Liverpool Univeristy before taking up research studies at University College, London, and the British School at Athens. Between 1987 and 1989 he received a scholarship from the Greek goverment for fieldwork in Crete.

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