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  • Published: 3 August 2021
  • ISBN: 9781913462192
  • Imprint: Watkins
  • Format: Paperback
  • Pages: 180
  • RRP: $27.99

Paint Your Town Red

How Preston Took Back Control and Your Town Can Too



Paint Your Town Red tells the story of how one city in the north of England decided to level up without waiting for Whitehall.

Across the world, there is a growing recognition that a new kind of economy is needed: more democratic, less exploitative, less destructive of society and the planet. Paint Your Town Red looks at how wealth can be generated and shared at a local level through the experience of one of the main advocates of the new Democratic Economy, Matthew Brown, the driving-force behind the world-recognized Preston Model.

Using analysis, interviews and case studies to explain what Matthew and Preston City Council have done over the last decade in order to earn Preston the title of Most Improved City, the book shows how the model can be adapted to fit different local circumstances, as well as demonstrating how Preston itself adapted economic and democratic experiments in ‘community wealth-building’ from elsewhere in the US and Europe.

Preston’s success shows that the ideas of community wealth-building work in practice and have the capacity to achieve a meaningful transfer of wealth and power back to local communities. A lot of recent coverage and references have tended to oversimplify the Preston Model, which is not just about ‘buying local’ but a comprehensive project, which envisions local and regional discussions and collaboration adding up to a wholesale transformation of our currently failing economic systems.

  • Published: 3 August 2021
  • ISBN: 9781913462192
  • Imprint: Watkins
  • Format: Paperback
  • Pages: 180
  • RRP: $27.99

About the author

Matt Brown

Mataio (Matt) Faafetai Malietoa Brown is an internationally acclaimed barber and hair artist and the founder of My Fathers Barbers, the barbershop where men go to heal.

His dedication to reviving the craft of barbering has seen him teach and demonstrate all over the world. While he’s cut everyone from All Blacks to members of Wu-Tang Clan, Matt believes his true calling is his work to redefine society’s view of masculinity — and to help end the cycle of domestic violence affecting families throughout the world.

Matt, a New Zealander of Samoan descent, together with his wife Sarah (Ngapuhi/Te Rarawa), founded the anti-violence movement She Is Not Your Rehab. In 2019, he outlined the kaupapa of She Is Not Your Rehab in a powerful TEDx Talk that continues to inspire today.

Matt regularly collaborates with community and government organisations in New Zealand and abroad and hosts a men’s anti-violence support group from his barbershop, enabling men to access free therapy and support. He is the creator and facilitator of a barbering programme taught in men’s prisons throughout New Zealand and a Corrections NZ patron. He is also an ambassador for the It’s Not OK campaign with the Ministry of Social Development. He was a 2020 Westfield Riccarton Local Hero and a finalist for the Kiwibank New Zealand Local Hero of the Year award.

Matt and Sarah are proud parents to three and reside in Christchurch, New Zealand.

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